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“I'd rather die enormous than live dormant.”
Embodying the rags-to-riches rap dream, Jay-Z pulled himself up by his bootstraps as a youth to eventually become the reigning rapper of New York City and, in turn, a major-label executive following his short-lived retirement from music-making. In the wake of his 1996 debut, Reasonable Doubt, Jay-Z's albums sold millions upon millions with each release, and his endless parade of hits made him omnipresent on urban radio and video television. He retained a strongly devoted fan base and challenged whatever rivals attempted to oust him from atop the rap game, sparing most memorably with Nas. Jay-Z and his Roc-a-Fella associates greatly influenced the industry and established many of the trends that pervaded during the late '90s and early 2000s.
Born and raised in the rough Marcy Projects of Brooklyn, NY, Jay-Z underwent some tough times after his father left his mother before the young rapper was even a teen.